Ben Settle - Email Players 1 - 15 Link

The collection is a compilation of these original monthly issues. Think of it as the Origin Story volume. Before the advanced tactics, before the "Settleism" catchphrases, there were these 15 raw manifestos.

Start with . Read through Issue #15 . Ignore the dated references to old software. Steal the psychology. Ben Settle - Email Players 1 - 15

If you are serious about email marketing—not the "newsletter" kind, but the "deposit a check today" kind—you need to go back to the beginning. The collection is a compilation of these original

Here is the complete breakdown. Before we crack the spine, let's clarify the artifact. Start with

Typically text-based, 10–20 pages per issue. No fluff. No images. Just black text on a white background. It reads like a series of late-night rants typed in a fit of inspiration. The Core Philosophy of the First 15 Issues You cannot read Issues 1–15 without immediately bumping into three recurring dogmas that define everything Settle does. 1. “The List is Your Only Asset” Settle beats this drum until it cracks. In Issue #4, he argues that a website can be hacked, a Facebook page can be banned, and a bank account can be frozen—but a personal email list (one you own, on your own server) is the only digital asset a pandemic, a algorithm-change, or a government cannot take from you. 2. “Be a Pest, Not a Pal” Most marketing gurus tell you to be friendly, humble, and helpful. Settle tells you to be a respectful pest. In Issues 1-15, he deconstructs the "attraction marketing" myth. He argues that polite, persistent follow-up (what he calls "the squeaky wheel") is the difference between a launch that flops and a launch that funds your retirement. 3. “Stop Building Funnels – Start Writing Letters” Before ClickFunnels became a verb, Settle was arguing that complicated funnels are a distraction. The first 15 issues contain the blueprint for what he calls the "Email Players Method": a sequence of 5-7 plain-text emails that act as a single, persuasive sales letter broken into pieces. Breaking Down the Gems: Highlights from Issues 1–15 Let’s get granular. What actual tactics are buried in this collection? Issue #1: The Unsubscription Paradox The very first issue opens with a firecracker: "You want people to unsubscribe." Settle argues that trying to keep everyone on your list dilutes your message. He teaches the "Pre-emptive Unsubscribe"—putting controversial statements in your subject line to scare off time-wasters. The lesson: A smaller, rabid list of buyers is worth 10,000 tire-kickers.

If you want to understand why Ben Settle has a rabid following of business owners who despise "bro marketing," you must understand what lives inside .